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Expertise

The axis that gives your intentions volume.

From the temporary to the permanent, 23.4 Design imagines and builds spaces that carry a brand’s identity and create an experience.

01

Stand

Designing the stand as a piece of brand architecture in its own right — built to catch the eye, organise movement and give the experience its full place. Volume, visibility and function come together to the same standard, from design to build.

  • Portable stand
  • Modular stand
  • Custom-built stand
  • Double-decker stand
Custom-built exhibition stand, dark structure and lit display cases.
  • Portable stand: white kiosk and counter, on a neutral background.
  • Modular stand: large lit screen and pale structure in a trade show aisle.
  • Custom-built stand: white volume opening onto a counter and its seating.
  • Stand with translucent partitions, a display screen and low seating.
  • Stand with orange walls, a wall screen and a translucent panel.

5 visuals — scroll to browse

02

Showroom

Giving the brand a place.

Designing a space where the brand settles in, tells its story and is discovered over time. Architecture, materials, light and product staging make up a coherent environment, built to welcome, to present and to bring its world to life.

Close-up of a solid wood joint resting on blue tiling.
Showroom: reception counter and backlit pale wood shelving.

03

Event

Setting space in motion.

Designing installations where space becomes an experience in its own right. Set design, light, image, sound and technology come together to create interaction, pace the visit and give the brand’s presence a new dimension.

A vaulted gallery under lighting, visitors in silhouette.
Set design & installations
Brand spaces · festivals · temporary installations
Audiovisual & technical management
Sound · light · video · screens · projection · control
Digital & interactivity
Interactive installations · digital content · connected experiences
Innovation & immersion
Projection mapping · augmented reality · immersive technology

04

Retail

Placing the brand along the journey.

Placing the brand at the heart of the customer journey and giving the product the conditions to be shown at its best. Architecture, furniture and staging make up spaces built to attract, to guide and to engage, while asserting the brand’s identity.

Phone display on a wooden table, in the middle of a shop floor.
Pale wood reception counter in a retail space.
Corner & shop-in-shop
Brand siting · product staging · bespoke furniture
Pop-up & temporary
Pop-up stores · temporary installations · commercial activations
Retail activation
Launches · brand events · promotional installations
Fit-out & roll-out
Concept · fabrication · installation · multi-site roll-out

Four fields of expression. One standard.

From the temporary to the permanent, every project is carried by the same standard, from design to build, with constant attention to detail.

Explore our commitments